Customer Loyalty Program: Tourist Destination and Bonus Card by Timo Kühnle

By Timo Kühnle

Bachelor Thesis from the yr 2004 within the topic Tourism, grade: 1,0 (A), Stralsund college of technologies, fifty six entries within the bibliography, language: English, summary: The questions this thesis is making an attempt to respond to are

* Can an advantage card method aid to make the travelers unswerving to a vacation spot and switch one-time viewers into common repeaters?
* what's the distinction to the already present vacationer playing cards provided by way of many locations already?
* Can any such method be mixed with the visitor′s tax travelers need to pay in lots of lodges and aid to enhance its picture and acceptance?
* How can this type of method be implemented?

This thesis is without doubt one of the first essays concerning the mixture bonus card and vacation spot. but there isn't any particular literature latest approximately this topic and for this reason additionally descriptions of alternative components could be used and tailored. one of many uncomplicated goals of this essay is, to offer arguments for a vacationer vacation spot to persuade attainable associate businesses to go into the sort of software and never to be petrified of the funding, and to convey a consultant for the implementation of a vacation spot bonus card system.

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